Enrou, a start-up formed by a group of UCLA students who formerly worked for the UCLA Volunteer Center, won the $400,000 prize at the inaugural Forbes Pressure Cooker on October 21, 2014. Ann Wang represented Enrou in the Pressure Cooker pitch contest. Wang, a UCLA alum, worked in the UCLA Government & Community Relations’ Volunteer Center during all four of her undergraduate years at UCLA. From 2010 to 2013, Wang created and executed a variety of service events. She also contributed to the Social Media & Marketing Internship Program where undergraduate students combine their passions for technology and community service.
Technology and community service are evident in Enrou’s foundation. Enrou is a central market for a curated collection of fashion and lifestyle products that empower individuals through small business and community development, while inspiring consumers to make a positive global impact through their purchases. According to the Daily Bruin,Enrou, a one-stop online store, aims to create a positive social, financial and sustainable impact on global communities through the power of consumerism. The company sells clothes, shoes, accessories and home decor produced by entrepreneurs in developing communities across the globe.
In exchange for a small equity stake, Enrou will receive $100,000 from Revolution Growth founder Steve Case and $50,000 from Forbes and Atom Factory Chief Executive Troy Carter. Additionally, the company will take home $250,000 in advertising and services from Forbes, totaling the $400,000 grand prize. According to the Los Angeles Business Journal, “Wang said she has yet to discuss with her eight-person team on how the money will be used.” Enrou’s team is led by Wang ’13 and her co-founder, UCLA alumna Jessica Willison ’13. The company is also comprised of students and alumni who have previously worked at the UCLA Volunteer Center, graduated from the center’s Social Media & Marketing Internship Program, or otherwise worked in UCLA External Affairs.
In a recent Daily Bruin article, the co-founders shared that they wanted to combine “…their interests in global accountability and fashion with their startup company Enrou… creat[ing] an easy way for people to make a difference in their everyday lives.” Ann elaborated: “I wanted to find a way for people to make an impact in their daily lives and be the best versions of themselves while also draw[ing] in the greater global citizens of the world, and that’s really what Enrou was born out of.”
We at UCLA Government and Community Relations send our congratulations to Ann, Jessica, and the entire Enrou team on a job well done!